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This site had the following in the site, "What do you want to say? Say what you mean." Our analyzers noticed that the web site stated " Bay City Cargo is proud to be the worlds leading collector and dealer of fine letters and signs, both new and old." The Website also stated " Browse our vast selection of over 30,000 new and reclaimed letters or let us create a custom sign thats perfect for your project or business. Made to order signs, letters, Numbers, and symbols. Hand made from recycled metal with finishes randing from rusty to painted." The website's header had large as the most important keyword. It was followed by retro, dimensional, and letters which isn't as highly ranked as large. The next words the site uses is movie theatre marquees. drive-in marquees was also included and could not be seen by web engines.